Idea 3: Contextual Information

Probably not a new idea however, not something I’ve seen before. I was sitting at the dining table eating breakfast this morning going through the newspaper. (I had to re-read that sentence. I can’t believe I was going through the newspaper!) I digress. I ran through a grocery inserts for the local Fresh & Easy looking at some of the prices for meats and vegetables. I think I might be using my iPhone too much, but I wish I could just touch the item of interest on paper and immediately see the nutritional facts or ingredients for that particular product. Impossible on paper, I know, but maybe on-line? Grocery shopping online – not unheard of?

Fresh & Easy Ad

Fresh & Easy Ad

What about immediate contextual information based on what you wrote on a digital interface? Presenting contextual information that is not intrusive would be a priority.

EDIT: My friend Sara and I had a brief chat about the idea, since she was too lazy to read my blog posting.  This is the enlightening exchange and this is how great ideas are born!!!!

Sara: hey what was your recent blog about? something about nutrition facts or shopping onilne? hahah

Me: no

Sara: i didnt read it

Me: like ads on paper
i wish i could touch the product
and see the facts
hahaha
i was looking at this fresh and easy grocery ad
those weekly ones y’know?
w/ coupons and stuff

Sara: yeah

Me: and i wanted to know if it was healthy
and i wish it could tell me
so i thought that would be a cool idea

Sara: oh so if you could like hover over the product and then view nutrition facts or something?

Me: yeah i guess
but to have that on a medium like paper
or ePaper?
has to be digital obviously
so maybe in a few years
they can look back and find my blog and say i was a pioneer

Sara: whats epaper

Me: haha
i don’t know
i made it up
hahaha

Sara: hahahah
wtf
it makes no sense

Me: like flexible screens using oleds
it’s super expensive now
but if for some reason if it became cheap

Sara: it will eventually

Me: or if those ebook readers became a platform for all mail and ads
OOHHH
imagine all mail going to one device
hmmm
that’s pretty much e-mail.
lol

Sara: hahaahahahha

Me: nm
a mail dedicated device
that’s 8×11 digital tablet
that sits in the kitchen
and all mail get sent there
super thin
and that would be it’s only purpose
you think that would work?

Sara: no
unless it was like

Me: i see myself using it

Sara: on your fridge

Me: why?
something you can carry around the house
and read while ur taking a dump right?

Sara: because everyone looks at the fridge

Me: has to be super light

Sara: thats what magazines are for
hahahaah

Me: no more magazines

Sara: wtf

Me: it’s on this device as well

Sara: no

Me: hahaha

Sara: i would hate it everything was digitized
theres something about having it in your hands thats just not the same
print i mean

Me: yeah true
but environmentally friendly
it has potential

Sara: how about we just st op printing shitty things
haaha
that’s environmentally friendly

Me: if the digital device has a paper like qualities…
a paper textured screen
ooooo

Sara: i dont know

Me: and on the other side it’s glossy
if you prefer that

Sara: i still can’t just tear it out and pin it to my inspiration board

Me: hmmm
how about a big digital board
that you can send images from the small device
and it fits in with my contextual information idea!!!
oh man…

Sara: haha
suuuure
whatever you say
you were a pioneer van
a true pioneer

Me: i’m posting this chat for idea 4 i think
so i don’t forget.

END OF CHAT

I never realized that I chat in very
fragmented
sentences…

Information

This article was written on 12 Nov 2008, and is filed under Ideas.

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