Condoms or No Condoms

There is something about deciding your fate that is engaging. To have the ability to decide an outcome of a situation is an incredible power. That’s what makes modern day RPG games from Final Fantasy to World of Warcraft so incredibly addicting. They owe their success to the ability of an author and his/her storytelling ability. Although you are guided through their imagined and created world, you have access to make decisions that completely affect the ending. Many games have a high replay value on that same quality alone. Take a different path and see a different ending.

The National Heath Service (NHS), out in England, released an interesting online campaign to promote awareness about sexual health. I think they do a great job of leveraging YouTube’s technology in a very creative and interactive way. (I mean there are only so many keyboard cats, bedroom intruder, auto tune videos you can watch in any given day right?)

The story is starts simply enough. You are a young man getting ready for a night out with the boys and you are presented with a choice, “Condoms or No Condoms”

Beware, you need to sign into your YouTube account in order to watch.