California State Polytechnic University, Pomona was in the middle of a major renovation project which resulted in the Bronco Student Center being split from the rest of the campus. Students and faculty had to find their way around unsightly construction areas and long detours to access the facility. The launch of the "Where It's At" campaign helped people navigate to the student center with vibrant signage while also educating them on the variety of things they can do at the venue. The Bronco Student Center saw increases in foot traffic and revenue due to the launch of the campaign.
Concept, Visual Design, Production