Toyota dealers were have trouble on the showroom floor explaining Toyota's in-vehicle technology, Entune, to customers. This was further aggravated by the fact that they were unable to demo the technology since it required a Bluetooth connected phone and customer registration, which was only allowed after buying the vehicle. The Toyota Entune simulator was designed to not only provide details on various head units but also allowed them to demonstrate some of the software features in a guided tour that replicated the in-vehicle experience.

UX, Concept, Visual Design, Interaction Design

Guided Simulator

Home Screen

Mobile Home Screen


Entune Feature Detail

App Detail

Mobile - Headunit Detail

Global Navigation

Mobile Guided Simulator