Trailer was a new startup company in a highly competitive outdoor retail space. With only one product, they sought to change the way people attach trailers to their vehicle. It's a cumbersome experience and one that Trailer Valet wanted to solve. They wanted to establish themselves as a company with a strong dependable product that was easy to use and they needed to do it prior to the annual SEMA show in Las Vegas. The new brand identity was unveiled at SEMA and they went on to win "Editors Choice Award for The Most Innovative Product." Today, Trailer Valet has three products and continues to be known for their durability and ease of use.
Concept, Visual Design, UX, Production, Development